Ecommerce Business Blogging Seminars

It’s critical to understand search engine visitors if you want to market to them. Which search engines do they prefer? What words are they using? Where do they look on the screen and where do they click? What stage in the buying process are they in? How does all this differ for B2B versus B2C?

This session will provide a critical overview of…

• Search engine market share
• Eye tracking studies and searcher behavior
• Trends
• Imminent innovations
• Keyword research tools
• and much more

Speaker:
Stephan Spencer, Founder and President, Netconcepts

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Wikipedia is powerful. Concerned about how your company or service is portrayed? Wikipedia experts answer your questions and take you live to the site for advice on how to interact with the service.

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Web users rely on community-contributed-content sites such as Wikipedia and Yahoo Answers. These sites enable you to communicate directly with an engaged audience. But contribute to the conversation with care. Too much spin and you’re credibility will be shot-and your brand damaged. You’ll come away from this session knowing how these influential sites work and how to participate constructively.

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Keyword rich contextually relevant text links are like fuel for your website’s search engine rankings. Without good links, you are relegated to the bottom of the search results heap. Link building is arguably the most difficult, the most misunderstood and poorly executed aspect to SEO. Learn: criteria for evaluating a link’s value, creative link building strategies, link buying do’s and don’t’s, how to approach webmasters, how to leverage your affiliates, how social media can be leveraged to build links, dangerous tactics, and more!

Learning Points:

• Link building efforts that went horribly awry and how to avoid repeating their mistakes
• Concrete action steps to boost your site’s importance in the eyes of the search
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• Demystify link building, debunking myths, presenting real opportunities, providing tools, sharing real world experiences

Moderator:
Stephan Spencer, Founder and President, Netconcepts

Panelists:
Eric Ward, Founder, The Ward Group
Lee Odden, CEO, TopRank Online Marketing
Seth Besmertnik, CEO & Co-Founder, LinkExperts

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It seems like Wikipedia shows up in the first page of results in Google for just about every search imaginable. Wikipedia’s position as a top authority site is undisputed. Having a presence in Wikipedia has never been so important as it is now, despite the fact that external links in Wikipedia no longer pass PageRank. And it’s never been so dangerous to make self-interested edits to Wikipedia as it is today, particularly with the advent of such wikisleuthing tools as the Wikiscanner.

Is there a place in Wikipedia for you? Can you protect your interests within Wikipedia in a way that is appropriate and minimizes the risk of a backlash — now and in the future? Want to know the best ways to interact with the service? Want to learn some valuable lessons from a few Wikipedia marketing successes and failures? Then this session is for you!

Moderator:
Stephan Spencer, Founder and President, Netconcepts

Speakers:
Neil Patel, CTO, Advantage Consulting Services
Jonathan Hochman, Founder/President, JE Hochman & Associates
Don Steele, Director of Enterprise Marketing, Comedy Central

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Shopping for industrial tools online can be a major production — especially if a site is not up to snuff. Production Tool Supply sells such complex items as precision measuring instruments, carbide inserts, hand and power tools, workholding devices, safety supplies, fasteners, machinery, and accessories. We decided to see if the Warren, MI-based mailer markets with precision online. Critiquers Amy Africa, president of Helena, VT-based Web consultancy Eight by Eight, and Stephan Spencer, founder/president of Madison, WI-based SEO agency Netconcepts, gave a thorough review of the PTS site, with Africa examining the site’s content and functionality, and Spencer testing its search capability. Does Production Tool Supply’s site hit the nail on the head, or does it get a hammering from our experts? Read on to see.

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Managing a local or mobile search marketing campaign can be a challenge, as there are dozens providers each targeting different potential audiences. How do you choose partners? How do you allocate resources for maximum impact? This session explores the tactical demands of running a successful local/mobile search marketing campaign.

Moderator:
Chris Sherman, Executive Editor, Search Engine Land

Speakers:
Paul Bruemmer, Director Search Marketing, Red Door Interactive
Jenny Halasz, SEO Manager, Acronym Media
Chris Silver Smith, Lead Strategist, Netconcepts

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In this article written by Kate DeBevois for Target Marketing, she talks about the success of Netconcepts’ client Steve Spangler. She writes, “Steve Spangler, famous for creating a 30-foot geyser of Diet Coke by dropping Mentos into a soda bottle, not only has mastered the art of science, but also the art of blogging to optimize natural search results and increase Web sales.” Read more about how Netconcepts helped Mr. Spangler achieve success in this case study article about Steve Spangler Science.

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Candlesandsuch.com is a website run quite frugally by its two main proprietors. For a site that hasn’t had a lot of professional help with regard to search engine optimization, it possesses some positive SEO attributes. That’s not to say there aren’t issues, but some of the main facets of good SEO are observed and incorporated.

In this SEO report card originally featured on Practical eCommerce, Netconcepts’ Search Analyst Jeff Muendel takes an in-depth look at how inbound links and sculpting PageRank can help improve the overall site.

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In this interview, Stephan Spencer, Founder and President of Netconcepts, sits down with Mike Moran, Distinguished Engineer for IBM Corp. Mike is an author and search marketing pioneer, who brought SEO to IBM and was able to use techniques to implement best practices on a massive scale. From establishing ROI to savvy uses of corporate resources, we talk about how powerful SEO can be for huge corporations, and how search marketers can navigate their way through corporate channels to effectively test new marketing strategies, attract customers, and incorporate SEO into their daily lives.

If you prefer to read this interview, check out the transcript.

This podcast is now available for you to listen to.

 

 Interview with Mike Moran [47:10m]: Play Now | Play in Popup | Download

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